Acquired by Universum Group AB in 2005.
Shortcut was a pioneering media company in early 2000 attracting >60.000 young professionals as members in an online community, sharing ideas and experiences, primarily career related. Through the Shortcut Magazine, Events and Shortcut.nu subscribing members received inspiring and guiding articles on career and life.
Primary source of revenues were member fees, advertising from Employer Branding and Consumer Branding and sponsorship of events.